Background: Growing an omni-channel coffee business
Verve Coffee Roasters has spent nearly two decades making incredible, specialty craft coffee. Born in Santa Cruz and now spanning grocery, wholesale, DTC and cafés in the U.S. and Japan, Verve inspires the kind of loyalty most consumer brands dream about. Their product should be on every grocery shelf and café stockroom, but it’s not. The problem is their operations. Founder and CEO Colby Barr saw that scaling Verve would require rebuilding the systems behind the scenes.
Challenge: Navigating fragmented data and stockouts
As Verve expanded, operations became scattered across a homegrown data warehouse, Cin7, POS systems, QuickBooks, spreadsheets, and other tools – each holding fragments of the truth. The lack of integration caused downstream issues: late vendor payments, order misfulfillment, stockouts in their own cafés, and shortages during a critical Whole Foods Prime Day launch.
“We had non-integrated systems that had the data, but we didn’t have a way to bring it all together to monitor KPIs or make decisions as we look to grow the organization.”
- Anthony Fassio, Chief Retail & Operations Officer
With rising coffee costs, tight margins, and growing risks to losing top customers due to stockouts, manual calculations were no longer sustainable. Existing ERPs were too rigid, and maintaining a homegrown solution wasn’t sustainable.
Solution: Unifying production, inventory, orders, and dollars
Verve chose DOSS for its adaptability, ability to integrate with existing tools while managing a full operations system overhaul, and to extend capabilities that flex with business complexity. “We quickly found that not only was DOSS adaptive in that nature, but also adaptive to be very quick,” said Anthony.
In eight weeks, DOSS migrated Verve off their homegrown data warehouse, remodeled their master data, and automated production. Verve now has a single source of truth across procurement tied to demand, orders with channel- and location-based routing, inventory tracking across locations, automated financial reporting integrated with QuickBooks.
Impact: Improving visibility with 20+ hours saved weekly
DOSS delivered immediate efficiency gains. Within four weeks, a DTC batching process that consumed four hours of the manufacturing team's time each day was replaced with automated production reports (including picklists + labels).
Their team had so much free time on the first day that they reorganized the entire warehouse. “This is the best day since I’ve started at Verve,” said Louis Corona, Director of Manufacturing Operations at Verve. Two weeks later, unbatched orders dropped from 30% to 1% as fulfillment continued to improve.
On the finance side, DOSS fixed long-standing issues created by Cin7’s mapping into QuickBooks, where hundreds of duplicated accounts had made reporting a mess. Automated syncing now keeps Verve’s Chart of Accounts accurate, reduces missing bills, and strengthens vendor relationships while improving revenue capture.
With real-time visibility into costs, margins, and channel performance, Verve now makes faster, more confident decisions on pricing, product launches, and operations.
“The initial value has been amazing. I really appreciate DOSS getting to know our organization deeply all the way to the humans in every function. When I speak to the DOSS team about our business, they speak as though they’re within our company.”
- Anthony Fassio, Chief Retail and Operations Officer at Verve
